Nature's Spring Distilled Drinking Water
Brand Refresh
Campaign
TVC Production
Visual Identity System
The market is filled with numerous water bottle brands that convey safe drinking quality and offer convenience, affordability, and availability throughout the country.
But with all bottled water companies communicating the same things with bigger marketing and media spend, how do we convince consumers to choose Nature’s Spring Distilled Drinking Water for their water needs?
Veering away from the traditional 90’s execution wherein mother’s are portrayed to be saintly heroes with their children families as victims that need rescuing and care, this year’s Nature’s Spring Distilled campaign showcased and recognized mothers in more powerful, more glamorous roles while keeping the values of family and health.
