Japan Tobacco International

Driving Retail Dominance & Brand Innovation.

 

We served as a key creative engine for Japan Tobacco International (JTI), delivering high-impact trade marketing and field solutions across their diverse portfolio. Our mandate covered the full spectrum of Field Marketing and Merchandising, where we translated brand strategies into tangible assets that dominated the physical shelf. From conceptualizing bespoke merchandise and POS materials to rendering immersive 3D booth designs, we ensured consistent brand visibility for industry giants like Winston, Mighty, Camel, and Mevius.

 

Furthermore, we played a pivotal role in the interagency consortium responsible for the Philippine market entry of Ploom. As part of this launch team, we helped introduce JTI’s heated tobacco innovation to local consumers, ensuring the visual language was as cutting-edge as the technology itself.