Shiseido Philipines
Enhance Brand Awareness and Consideration:
-
Implement strategic marketing initiatives across multiple channels to amplify brand visibility. Position our brand as the authoritative leader in UV protection through strategic content marketing and distinct product differentiation.
Drive E-Commerce Growth:
-
Elevate the online purchasing experience and refine digital marketing strategies to optimize conversion and engagement.
-
Challenge traditional sunscreen paradigms by reimagining our product's association beyond conventional elements like beach, sun, sand, and water. Strategically position the product as a unisex solution, appealing equally to both men and women.
-
Leverage the influential endorsement of Billie Hakenson, Miss Universe 4th Runner-Up and Gender Equality Ambassador, to enhance brand credibility and reach.
-
Emerging from its origins as a cult-favorite sunscreen brand, our product has now ascended to the position of the industry's leading sunscreen, as evidenced by current e-commerce data insights.
To jumpstart the Sun Cast community of
Anessa Philippines that would start a positive
conversation and interaction all under the
sun.
As we want Anessa to take off during the
period of pre-launch, The Sun Cast
community will serve as a stepping stone in
relating to Filipinas when it comes to suncare
and establish a clear communication on
Anessa’s benefits to every Filipina -
strengthening the brand’s position and
establishing a loyal base upon the official
launch of the brand.
Senka
Tasked with a critical, rapid-turnaround launch for Senka, we engineered a comprehensive social media ecosystem designed to drive immediate market impact. Our team developed a cohesive Visual Identity System and striking Key Visuals to establish a strong digital presence, while simultaneously executing a targeted social media boosting strategyand tactical e-commerce promotions. This holistic approach ensured that despite the condensed timeline, the brand achieved high-quality engagement and seamless conversion from the moment of launch.
