Anessa
Product Launch
Community Management
Campaign
E-Commerce
Anessa disrupts the category with its revolutionary UV protectionveil technology that is anchored on better performance when exposed to SWEAT, WATER and HEAT.
50% skincare ingredients mixed with its light texture encourages daily application, with benefits extended outside the usual summer use.
How do we cut through in a category led by strong voiced players, at a time like this?
We challenged the usual thinking, and presented the brand in a more “relevant”, less expected way.
We went against the "sunscreen marketing formula".
Turn It Into Sunshine
Nothing keeps our light in.
It's time to rise, shine and find the bright side in every single moment.
Take the routine and turn it into passion.
Take that walk and turn it into adventure.
Take the down time and turn int into me time.
Take that lemon life gave you and turn it into something fun.
Turn it into sunshine!
Because when things get harsh, Anessa switches on.
Getting stronger in the light.
Lasting longer in the heat.
So you can make every moment a moment in the sun.
Anessa. Turn it into sunshine.
The Sun Cast Community
How do you cast your light out into the world?
How do you make the most
of your days in the sun?
Now, more than ever, we need to inspire others to
shine in every way possible.
Be part of the brave new breed
that takes the sun
and shines with it.
Where we learn together,
care for each other, and encourage everyone to live life brighter than ever!
A safe space to support, to share, to grow.
From woman to woman, from soul to soul--
This is a sisterhood for those who spark light in one another, and a revolution of shining light in every day, everyway we can!
