Procter & Gamble
For our recent collaboration with Olay, we executed a comprehensive digital marketing campaign across social media to support the launch of key SKUs, including the flagship Super Serum and Super Collagen Peptides. Tasked with elevating standard brand assets, our team utilized advanced CGI and 3D rendering techniques to internally transform the client’s provided static materials into a suite of high-fidelity creative. This process allowed us to deliver a visually cohesive range of both static and dynamic assets, effectively showcasing the premium texture and innovation of the products while maximizing engagement across social feeds.
Tasked with a strategic visual refresh for Old Spice’s Night Pangther Bearglove SKUs, we developed a social-first creative direction designed to modernize the brand's digital footprint. The campaign utilized Old Spice’s distinctive brand persona—defined by its satirical and humorous tone—to bridge the gap between legacy consumers and a younger, digital-native audience (18–34).
Furthermore, the creative assets were optimized to capture the attention of female gatekeepers, ensuring the messaging converted both direct consumers and shoppers within the household.
Unleashing the Bearglove: Our agency reimagined the visual presence of Old Spice’s Bearglove to match the boldness of its profile.
We visualized the scent’s unique chemistry—a striking mix of blueberries, citrus, and aromatic spices—to appeal to a target audience defined by their untamed spirit.
The creative direction balanced this wild, sensory storytelling with the hard-hitting reality of the product's performance, emphasizing 48-hour protection for men who need freshness that endures as long as they do.